A tailor-made Eurocryor solution for a premium butcher shop
Founded in 2004, Antonín Jiruš Butcher Shop and Smokehouse specialises in gluten-free smoked meats and traditionally produced meat products, including hot smoked meats, charcuterie and tripe soup. For its new approximately 100 m² flagship store on Na Pile Street in Zásmuky, Cezch Republic, the customer wanted a solution that reflected the quality of its products while offering the flexibility to present its wide range — from fresh meat and charcuterie to smoked and hot-food specialities — in a premium retail environment.
Antonín Jiruš displays and sells its meat, charcuterie and hot-food products. The design combines a premium look with the flexibility and performance needed in a specialist butcher shop.
Tailor-made solutions
The centrepiece of the store is an 11.25-metre, fully customised Eurocryor’s Bistrot from Stili family. Its black-painted window-opening glass superstructure gives the counter a clean, premium appearance while keeping the products clearly visible to customers. The installation includes a central meat and charcuterie tower, complemented by a dedicated hot-food section on the left. The tower was designed for maximum merchandising flexibility, with three hanging steel bars and removable glazed shelves. This allows the customer to choose between hanging hams and salami or using the shelves to display other products.
The technical configuration was designed with the products in mind, too. In the meat sections, an oversized evaporator helps maintain higher humidity and reduce product drying.
The hot-food section uses innovative hot humid technology with automatic water refill. Compared with traditional bain-marie systems, the solution helps reduce electricity and water consumption, while also offering a shorter set-up time. It can be used for both dry and humid hot meals, giving the customer greater flexibility in how hot food is presented.
The counters are completed by four-colour LED lighting, which can be adjusted every 40 cm. This allows the customer to change the lighting according to the products displayed.
The project brought together three things that mattered to Antonín Jiruš: a premium presentation, reliable refrigeration performance and the flexibility to adapt the counters to its products.
The finished store gives Antonín Jiruš a display that suits the character of its products — from fresh meat and charcuterie to smoked and hot specialities — while providing the refrigeration performance and flexibility needed for everyday operation.
