Commercial refrigeration: the commitment of Epta Middle East in Bahrain
Al Meer and Epta Middle East realise the store inside the Souq Al Baraha shopping center.
It is the new shopping destination of Diyar Al Muharraq. The complex of seven artificial islands is located inside the Bahrain archipelago.
From commercial display refrigerator to “fridge as a service"
Epta Middle East managed each realisation phase, with all-round services: from creation of the concept, to store design, from installation to remote after-sales monitoring services.
All within a framework of a prestigious collaboration.
The challenge was to devise a new premium store concept with the intent of increasing the client's market position.
Epta Middle East has realised a space which satisfies the different needs and lifestyles of residents and visitors.
Combine modernity and celebration of traditions to allow customers to experience the typical hospitality of Bahrain. A careful study of furniture, lights, colours and organisation of the offer for a unique experience.
In detail, Epta Middle East proposed commercial display refrigerator Eurocryror and the Costan branded solutions for the food area.
Eurocryor refrigerated displays for cheese and deli food
The meat, cheese, bread, deli and fish departments stand out. The protagonists are:
- the Bistrot serve-over refrigerated displays, also characterised by the Torre module to enhance high range products
- Spot, to bring customers closer to the products.
The combination with the semi-vertical self-service refrigerated display Gemini is interesting, which allows to rhythm the space with Crossover Impact. The latter is formed by two sections: one to display the packaged products self-service style and another for the sale of products using the serve-over method.
To note is also the capacity of personalisation of Eurocryor, highly appreciated by Al Meer.
The support of Eurocryor specialists has been crucial to create modules to present the offer of dry products, and to increase cross-selling and realise cheese display cabinets. This presents a corner realised with dimensions to the millimetre to follow the perimeter of the store and optimise display space.
The project is completed by the commercial display refrigerators of the GranFit Costan family.
The GranVista Open and Closed vertical refrigerated display cases, dedicated to fresh packaged products and the Tortuga chests for frozen products.