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CrossOver Scene by Eurocryor makes its debut: maximum visibility and cross-merchandising

CrossOver Scene by Eurocryor makes its debut: maximum visibility and cross-merchandising

The place of purchase takes on a new strategic relevance, its structural characteristics and its function are redefined in theatrical form, transforming into a stage where new sources of value, namely thematization and entertainment, are put on show.

CrossOver Scene by Eurocryor draws inspiration from an interpretative reading of the evolution of the role played by the store, from commercial medium to privileged place for interacting with the Customer. The distinguishing traits of the new traditional double tub cabinet, which make it the star in the display of fresh products, are numerous. These include, for example, excellent product visibility, guaranteed by maximum transparency of the cabinet, the discreet but efficient lighting and the reduced floor space, which make Crossover Scene the ideal solution for both small sales areas, and to create themed corners with a view to cross-merchandising. Lastly, worthy of note, is the essential aesthetics with a modern taste, which perfectly matches the other ranges of the Epta brands.

CrossOver Sceneis the combined cabinet, which associates a self-service area for pre-packaged products to a classic serve-over area for assisted sale. It is available in the Cold version dedicated to fresh food, DoubleCold, which includes two different positive temperatures according to the products, in favour of a vast choice, and HotNDry, which combines a non-refrigerated self-service base with a hot table serve-over cabinet.

Therefore,CrossOver Scene will take an active part in defining the characteristics of the places of purchase, able to merge a pleasant and practical shopping activity with a tangible representation of the traits of the brand identity.