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EUROCRYOR PROMOTES INNOVATION IN THE BUTCHER SHOP WITH NEW MERCHANDISING STRATEGIES

EUROCRYOR PROMOTES INNOVATION IN THE BUTCHER SHOP WITH NEW MERCHANDISING STRATEGIES

Eurocryor promotes innovation for specialist butcher shops thanks to its vast range of refrigerated solutions dedicated to the preservation and display of meat.

Everything is designed to merge maximum efficiency, total flexibility and appealing aesthetics.

The most advanced refrigeration technologies, guarantee of superior product quality, are associated to merchandising strategies in terms of cabinet setup which concur to maximise the appeal and profitability of the entire store.

Specifically, the technical experience gained by the brand and the farsightedness shown in anticipating the most recent market trends, have allowed to propose a recipe for success, composed of the following ingredients:

  • verticalization of the display thanks to the Eurocryor refrigerated Torri
  • effective lighting of the foods. 

 

DYNAMIC DISPLAY IN THE SPOTLIGHT, FOR UNPRECEDENTED VISIBILITY

Eurocryor invests in the study of cutting-edge solutions to handle the display of prized meat cuts inside the butcher shop, alternating a horizontal display of the assortment with the verticalization guaranteed by the Torri, with the goal of improving the purchasing experience of meat lovers and optimising space management with clear benefits in terms of space management and sales optimisation.

Furthermore, the configuration of the cabinets and Torri Eurocryor is able to give life to real sensory sceneries, also thanks to 4C lighting which, together with multicoloured LED strips installed on the entire length of the cabinets, allows to enhance the appeal of each single food. The colour-taste combination is based on a scale of colour temperatures, designed to enhance the natural pigmentation of fresh food, from white 4000K to pink. Inside the butcher shops, Natura Rosa is used to enhance the properties of the cured meats, while the Natura rosso amplifies the properties of the red meat.

To conclude, in a butcher shop innovation means personalisation. Eurocryor has always realized customised furniture, functional in use and extremely high performing, which confirms itself as the differentiating factor and distinctive element for each retail chain that aspires to take its business to new horizons of excellence.