EPTA INAUGURATES A NEW ERA OF FRESHNESS IN MINDEN, IN THE EDEKA RÖTHEMEIER STORE
Epta inaugurates a new era of freshness in the Edeka Röthemeier store of Minden, completely restyling the Butcher's and Fishmonger's departments, thanks to the installation of high-end solutions of the Eurocryor range.
The supermarket of the well-known German retail companies, of 2500 metres square of sales space, is a real benchmark for consumers of the capital of North Rhine-Westphalia.
Edeka has chosen to entrust itself to Epta, to increase the performance of specific product areas, strengthening its local competitiveness.
A COMPLETE RESTYLING, WITH BISTROT AND TWIN OF EUROCRYOR
Stars of the complete restyling of the Meat and Fish departments, the Bistrot and Twin models of the Eurocryor brand, revolutionise the preservation of the prized products and the layout of the entire store.
The Meat, Fish and Gastronomy versions of the Bistrot cabinet, intended respectively for high-range meat cuts, fresh fish and local gastronomic specialties, merge quality, flexibility and display innovation to turn shopping into an emotional and interactive experience, which goes beyond the simple act of purchasing, creating an emotional connection with consumers.
The display innovation also lies in the integration of design elements in the cabinet such as the Bistrot Spot. A detail with a circular shape which, not only adds an aesthetic connotation to the furnishing, but also represents an original strategy to display prized meat cuts and preparations, in a way that is appealing and functional.
Absolute novelty for Eurocryor is the first-time application of the patented Dynamic System technology to Bistrot Spot of the Bistrot Meat cabinet. A system which not only minimises the variations of temperature and humidity inside the cabinet, but also the loss of average weight of the meat within 24 hours, in favour of uninterrupted preservation and a significant reduction of food waste.
In addition, the different Bistrot models feature elegant aesthetics, with extra-clear glass, for a greater visibility of the products displayed, further enhanced by a new LED light, calibrated according to the product category, and aimed at highlighting its freshness.
The new setup is completed by Twin, the compact semi-vertical self-service island dedicated to the area of fresh products with a high economic return. Inserted in a corner strongly connected with territoriality and attractive for consumers, the furnishings ensure a vast assortment, thanks to temperatures and configurations that differ for each display side and to the marked transparency which creates an extended space.
“We are proud to have worked alongside the Edeka Röthemeier store of Minden, already a symbol of excellence in the region, to restyle the Butcher's and Fishmonger's departments, giving way to a new era of freshness" states Joachim Dallinger, Country Marketing Manager Epta, who continues and concludes “Eurocryor's offer confirms itself as perfect not only for specialised boutiques and local shops, but also for high-range corners in large-scale-retail trade, to maximise profits. We thank Edeka, which has been our strategic partner in Germany for many years, for having renewed its confidence in Epta".
