Troll Butcher’s Shop: Elevating Italian Craftsmanship with Epta’s Eurocryor Innovation

The collaboration between Epta and Troll Butcher’s Shop began after the successful presentation of Epta’s cutting-edge refrigeration cabinets at iMeat Modena. The customer was immediately convinced by the quality and innovation of Epta’s solutions and decided to entrust the company with the development of a new display format for their store.The project’s main goal was to design a vertical and visually impactful display for Troll’s premium products — particularly their prepared foods, to coincide with the opening of the TENDA Tunnel, the long-awaited border connection between Italy and France. The Tenda tunnel is open to traffic, restoring the connection between Italy and France through the Vermenagna and Roya valleys, which was interrupted in the autumn of 2020 by the devastation caused by Storm Alex. Located in NorthernItaly, the store is now ideally positioned to benefit from the renewed cross-border flow. This reopening represented a strategic opportunity for the store, enabling direct access to the French market and greater visibility for Italian excellence. The ConceptEpta worked with the Eurocryor Stili family, specifically the Bistrot model, known for its simple yet refined design — a perfect combination of practicality, elegance, and versatility. The solution was tailored to meet the customer’s high standards of quality and presentation while maximizing limited retail space. Given the shop’s spatial constraints and the presence of a central pillar, Epta’s design team sought a symmetrical and harmonious layout, ensuring optimal product visibility and customer flow. The Eurocryor cabinets provided the ideal balance between functionality and aesthetics, transforming the space into a modern and efficient retail environment.Technology and InnovationThe installation included two of Epta’s most advanced refrigeration technologies:

• Dynamic System Technology:

A patented solution designed for meat display cabinets, allowing products to remain inside overnight without the need for transfer to cold rooms. The system ensures constant temperature control and maintains humidity levels above 90% without humidifiers. This results in better product preservation, reduced trimming, minimized food waste, and up to 1.5 hours of daily time savings for store operators.

• Adaptive System Technology:

An intelligent refrigeration management system that continuously adapts to environmental changes. It stabilizes temperature and humidity while reducing energy consumption — ideal for preserving meat, cold cuts, dairy, and fresh pasta. The outcome is an enhanced product appearance, improved freshness, and greater sales potential. Additionally, two refrigerated Towers from the Stili range were integrated near the serve-over counter. Equipped with the Adaptive System, these Towers offer efficient space management, elegant organization, and superior visibility for premium cuts. Their all-glass design turns the displayed meat into a true visual centerpiece, blending technology with design to make the products the stars of the store.Lighting played a key role in enhancing the in-store experience. The installation included 4C LED lighting systems with multi-colour LED strips, allowing the adjustment of light tones to emphasise the natural qualities of the displayed products. This created an inviting atmosphere while reinforcing product freshness and authenticity. Thanks to Epta’s consulting, technical support, and installation management, Troll Butcher’s Shop now benefits from a highly functional and visually stunning retail environment. The customer expressed full satisfaction with the product preservation, display quality, and lighting design — confirming the success of a project where innovation, design, and tradition seamlessly meet.Troll Butcher’s Shop now stands as a benchmark for modern butcheries that aspire to combine craftsmanship with technological excellence — a perfect example of how Epta’s solutions transform preservation into performance.