WILLI LIHAMAAILM RELIES ON EUROCRYOR SOLUTIONS TO ENHANCE ITS GOURMET OFFER

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The Estonian chain of butchers Willi Lihamaailm, consisting of 2 stores in the capital Tallinn, relies on the most advanced Eurocryor solutions to enhance its gourmet offer.

​Thanks to the considerable results achieved with the first shop of the Chain, inside the T1 Shopping Centre (close to the airport), the managers have decided to replicate the same format – a high range line, equipped with innovative technology to showcase and preserve the fresh meat – also for the premium shop of the Viimsi Keskus shopping centre, a short distance away on the east coast of Tallinn bay.

A WINNING FORMULA: BISTROT AT THE CENTRE

The highpoint of the winning formula branded Eurocryor adopted by the store is the Bistrot traditional refrigerated cabinet, top of the range of the Stili family, designed to perfectly preserve the genuine flavours of the vast range of delicious cuts from all over the world.

The line is equipped with Dynamic System technology, dynamic management of the refrigeration patented by Epta which guarantees a high level of humidity, minimises the temperature variations to maintain unchanged the organoleptic characteristics of the products and almost eliminate the loss of average meat weight, in favour of a drastic reduction of food waste. This technology allows to leave the product inside the cabinet for several days, ensuring labour-saving and maximising the opportunities of sale during the opening times of the business (not having to load the cabinet in the morning and empty it at night).

Furthermore, the serve-over cabinet features excellent energy performance (in the absence of electric defrosting) and the use of 100% natural refrigerant, in accordance with the sustainable vision of the entrepreneur and the city of Tallinn, elected Green Capital of Europe in 2023.

In terms of layout, the installed line has been tailor-made, owing to the store floorplan, and personalised in every detail: from the dimensions (non-standard) of the glass, to the use of special corners, to the central cashier, which has allowed to englobe the only pillar of the store inside the cabinet, as well as to integrate the weighing systems in the structure of the cabinet, to the use of special materials for the work top, namely the ultracompact surface based on Dekton quartz in satin finish Domoos Solid black graphite, which gives an elegant and refined aesthetics as well as high performance and resistance to wear. Finally, the practical Bistrot superstructure “Window Opening" simplifies the cleaning and loading of the cabinet, as well as drastically reduce the maintenance costs of the cabinet.

“The refrigerated cabinets branded Eurocryor confirm themselves once again to be the ideal allies to preserve the excellence of the gastronomic offer which make Willi Lihamaailm the local go-to point" states Maksim Kedrin, project leader, who concludes: “in light of the goals achieved in the Viimsi Keskus shopping centre, the Chain is planning a further expansion into the Baltic countries, in which it will present its successful format based on an attentive selection of the meat and gastronomic products, enhanced by the quality and performance of the Eurocryor range of products".