EUROCRYOR AND ROCCA EXPERIENCE A NEW SPACE DEDICATED TO TASTE LOVERS
Eurocryor creates a new space dedicated to taste lovers, in the Della Rocca Experience butcher shop, thanks to its most advanced refrigeration solutions, designed to maintain the authentic flavours which have represented real excellence in the Campania region for more than 6 decades.
Located in Caserta, just a short distance from the Cathedral and the picturesque historic centre, the Della Rocca butcher shop has been completely renewed in terms of technologies and furniture layout, as well as in a new experimental sales format. In response to the most recent multichannel needs of the sector, the specialised store associates the functions of a traditional shop, enriched with an extensive gastronomic offer, with gourmet in-room catering services and e-commerce platform, which allows to receive the cuts conveniently at home.
EUROCRYOR BISTROT AND TOWERS: SENSORY SCENERIES FOCUSED ON EXCELLENCE
Della Rocca Experience boasts a unique configuration in the Eurocryor display cabinets and towers able to create sensory sceneries, in which dialogues of lights and transparencies and the skilful research of spaces combine to increase the attractiveness of the entire store.
Specifically, Bistrot, serve-over cabinet top of the Stili range, dominates the scene with its elegance, accentuated by the two ventilated Towers channelled at the ends, making the assortment dynamic and appealing. A further theatricalization of the products is also possible thanks to the installation of the Tower display case, an exclusive solution destined to enhance the cuts, including those of a large size. The model adopted by the butcher shop presents an all-glass aesthetic, and additional personalised lighting, which makes the meat the absolute protagonist of the store.
The scenic display of the fine cuts, rigorously of certified local origin, and of the ready to cook products finally merges with perfect preservation of each category of product, ensured by the best refrigeration technologies patented by Epta.
Both Bistrot and the lateral Towers feature Adaptive System: a mechanism which regulates the operating parameters and changes the evaporation temperature depending on the external conditions, merging quality of the products and reduction of energy consumption. Furthermore, the Tower display case stands out for a dedicated system, able to maintain stable temperature and humidity, and for a structure in stainless steel, guarantee of a correct circulation of air.
“We are extremely satisfied with the final result obtained thanks to the professionalism and reliability of Epta and the Eurocryor branded solutions, which confirm store butt of reference in the region, enhancing in the best possible way the authentic flavours of our tradition" declares Attilio Della Rocca, current manager of the butcher shop, who concludes “The collaboration with Epta has not ended with the inauguration of the store, but consolidates itself daily thanks to advanced services of remote management of the installed equipment which allow us to optimise the performance of the refrigerated cabinets and offer a unique tasting experience even to the most demanding palates".
