The place of purchase takes on a new strategic relevance, its structural characteristics and its function are redefined in theatrical form, transforming into a stage where new sources of value, namely thematization and entertainment, are put on show.
EuroShop 2020 has drawn to a close, and Epta is now taking stock of its stimulating experience at the trade fair. Our slow-motion analysis of each of the action-packed days at the fair shows there are lessons to be learned from the event, and successes to be celebrated. Now the future strategy and operational plan can be mapped out.
Eurocryor is the brand of the Epta Group that proposes refrigerated cabinets with cutting-edge design and merchandising as well as superior pre and after-sales services, to furnish and customise prestigious stores.
